Adam Benson, chief visionary officer (CVO), will facilitate a roundtable discussion during the event. This session will focus on the role of media relations in contemporary B2B marketing. It will explore participants’ experiences in generating earned media in 2025, as well as look at the longer-term opportunities and challenges of leveraging this channel.
We are a 100 per cent Australian-owned and operated B2B firm that specialises in marketing technical, high-value products and services.
Our team understands the local B2B market and delivers a strategic and measurable approach to marketing. All work is created and delivered in Australia, using home-grown content, design, and digital marketing expertise.
Outsource delivers a full suite of onshore marketing services, covering everything you need to build effective B2B marketing programs. That means you get integrated campaigns that are managed and delivered locally. No unnecessary complexity. No hidden costs. No juggling multiple agencies.
We work closely with Australian IT channel partners and vendors to deliver local marketing development fund (MDF) programs and maximise their impact.
Our services include:
Generate Summit is a one-day marketing conference created by and for B2B marketers in Australia and New Zealand. At the event, there is the opportunity for engage in high quality conversations with top B2B marketers, keynote presentations, interactive roundtables networking sessions with peers, and more.
Date: Thursday, August 7, 2025
Time: 9:00am – 5:00pm (AEST)
Location: UMINA at 1 Elizabeth St, Sydney, NSW 2000
Attending Generate Summit 2025? We’d love to chat. Schedule a time to speak with our team and find out how we can support your corporate or channel marketing.