“B2B copywriting has to inform and inspire, but not be lightweight. It has to simplify complex ideas but not dumb them down. Great B2B writing is authoritative and interesting for your chosen audience.”
Our content writers have long histories in writing B2B copy. They are genuinely interested in the topics they write about and are adept at dealing with complex topics. They write short-form copy for emails, LinkedIn ads and web pages as well as long-form copy like annual reports, executive speeches, whitepapers, tip sheets, guides and eBooks.
