“The Google Ads platform continues to grow and offer new, powerful ways to reach your target audience. Search advertising is what most people are familiar with but retargeting and the Google Display Network are critical too.”
Social media remains an important part of digital marketing, although many B2B firms start and stop with LinkedIn.
However, managed properly, other platforms can help amplify the reach of your campaigns and connect with prospects, potential staff and customers in a less formal setting.
